Ugly Rise & Shine Coffee Moonshine - Rise & Shine adds the full flavor of the finest Brazilian coffee beans custom roasted by a local San Diego coffee roster to Ugly. Ugly gives its full flavor with out the added sugars typical to the standard coffee liquors. The smooth full coffee flavor provides a range of mixed cocktail possibilities. Its strong at 90 proof bot so smooth you can enjoy it straight. One of our favorites nightcaps is a 2 ounce pour of Rise & Shine enjoyed with some dark chocolate.