Whether by land or by sea, rum is the perfect partner to a day of fun in the sun. But festive tropical beverages can take a lot out of you. Thats why we created Ritual Rum Alternative. Because we love rum and everything that goes with it. Citrus and swizzle straws. Long walks on the beach. Summer in winter and summer in...summer. But we also love balance. A non-alcoholic daiquiri, mai tai or punch is the perfect third drink to keep the party going, and keep your sea legs. Its the cruise without the booze. The navy without the grog. The hurricane without the aftermath. And it just might be our best spirit alternative to date.